Monday, 30 June 2014

TV Listings Magazine Analysis - Inside Soap

This 'Inside Soap' magazine is implied especially for Soap Operas, not just TV listings, although both have the stereotypical convention of the main image being linked to a popular soap. This issue focuses initially on the narrative in 'Coronation Street' focusing on the love triangle/affair happening between Peter, Carla and Tina.
Buzzwords are used, such as "Every Story! Every Secret! Every Week!" intruiges audiences, especially those interested in soaps that would want to know every secret and every story, linking to the audience functions of watching soaps for escapism and entertainment.
The coverline, "Corrie Explodes!" would attract the audiences that watch Coronation Street, especially those following the love traingle story between the three located in the main image. As well as this, two other narratives are involved on the front cover including, 'Lloyd's Heart Attack Horror' and 'Tyrone's Clinch with Maria', covering other affairs which connote realism, such as medical issues and relationship problems. This would inform audiences on current affairs and everyday issues that may affect them in various ways, linking to the function of informing/educating their audience.
Including in the main image the popular character of Tina, stripped of her "girl-next-door" representation as she is involved in a story plot which sees her as the person in which Peter is having an affair with behind Carla's back. Including popular characters on the front of these magazines may be highly influential on viewers of the soap, influencing them to buy the magazine to find out more. This links to the use of buzzwords and the coverline attracting the audience to the magazine.
The framing images attract audience members of other soaps, such as Emmerdale and Eastenders, being the main 3 British Soap Operas. The Emmerdale coverlines include the popular characters of the Dingle family unit, creating the same conventions as using Tina in the main image. This mention of popular characters attracts audience members to buy the magazine to find out more about the narrative, touching upon the major storyline of Belle and her manslaughter charges following her recent best friend dying after hitting her head. The coverline, 'Belle Charged with Murder!' also attracts the attention of those who do not watch the soap as they may be intruiged to know what she has done and who she has murdered. This shows the function of escapism and how audience members may have a larger interest in their lives due to te entertainment value rather than their own, linking to personal identity.
On the coverlines linking to Eastenders, the use of Buzzwords such as 'Walford Secrets!' as well as the constant use of punctuation such as the exclamation marks, emphasises the excitement that the publishers aim to entice the reader to buy their magazines.

The masthead also links to attracting the audience to reading the magazine and the storylines included inside, as it informs the readers that it is a magazine all about soaps rather than everything on TV. This presents the idea that there will be more information provided on the soaps than in a conventional "TV Mag" that touches upon all programme genres.Providing this information may influence readers to purchase their magazine over other generics, leading to increase in sales due to only the influence of the masthead.
The colour scheme and saturation of the magazines also help attract audiences to purchasing the product as it will catch their eyes. The highly saturated yellows and reds attract the attention of the audience as well as connoting danger, which causes Soap Opera viewers to see the magazine initiated towards their favourite soap, like Coronation Street, and think that something dangerous and/or interesting is going to occur in the near future.

All of these conventions influence their target audience of Soap Opera viewers to buy the magazine, using the likes of buzzwords and highly saturated colours to create the sense of danger that may occur in soaps, enteraining and attracting audiences to watch the episodes. This helps not only increase sales figures of the magazine but boosts ratings for the show by advertising the different soaps available. Although only Coronation Street, Eastenders and Emmerdale are located on the front cover, the likes of Hollyoaks, Home and Away and Neighbours will be included inside the magazine. This gives the reader coverage of all soaps, even those that they may not watch, which could encourage them, by advertising the interesting narratives, to start watching the Soap Operas.
[Kira]

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